Atlas SecurityNext account program

Theme
Ask Ben

Next account program with Northwind Demand

The program worked. Now decide what runs next.

Sales accepted 18 account briefs this quarter and named one gap: regional follow up. Three things are waiting on Atlas before the decision.

2 of 7 steps done
  1. Renewal review sharedSep 21
  2. Proposal and plans sharedSep 24
  3. Returned accounts qualifiedSep 30
  4. Pilot scope reviewOct 14
  5. DecisionOct 16
  6. SignatureOct 23
  7. KickoffNov 2

Waiting on Atlas

  • Qualify the 4 returned accountsKira Shah. Manufacturer, software vendor, city government and telecom operator have stale or thin sources.
    Open the form
  • Send the regional sales owner listRosa Delgado's team. The pilot scope review on Oct 14 needs a named owner per region.
    Upload the list
  • Book the finance reviewMarcus Hale. Fee, billing schedule and the pilot as a separate line.
    See the path

What the current program delivered

See what worked
Accepted leads
31

Aug 17 to Sep 13

Dispositioned in 5 days
24 of 31

7 assigned to regional owners

Briefs accepted by sales
18

Quarter to date, Jul 1 to Sep 21

Webinar requests accepted
10 of 12

Sep 9 webinar, 48 attendees

Live from the Dashboards app, data through Sep 21Open the full report

The gap sales named

Read the influence review

Inconsistent regional follow up. The recommended option pays for a pilot that measures exactly that.

Live from the Dashboards appOpen the full report

Recommended option

Two tracks and follow up pilot

Keep the account program, add a technical reviewer track and a paid regional follow up pilot.

$118,500

Term
Nov 2 to Apr 30
Billing
6 x $19,750
Decide by
Oct 16
Compare the three options

Recent activity

  • Ben shared the proposalThree options with fees. Recommended: two tracks and the follow up pilot.
  • Ben published the Q3 renewal review18 briefs accepted by sales. Influence kept qualified.
  • Kira approved pilot scopingRegional follow up, measured on owner and disposition completeness.
  • Kira assigned 7 open leadsRegional owners, required dates Sep 22 to Sep 25.
  • Talia routed webinar follow ups12 requests, 5 product questions to named experts.

Documents

All files

Your contact: Ben Ortiz

Program director at Northwind Demand. Scope, fees and anything commercial. Replies within one business day.

  • Talia GreenCampaign operations lead, Northwind
  • Kira ShahDecision owner, Atlas Security