Q3 in one view
How the Atlas account program fed sales this quarter, with an agreed next action on every supported account. Prepared for the renewal, reviewed with Atlas sales.
Accepted leads31Aug 17 to Sep 13
Dispositioned in 5 days247 assigned with dates
Briefs accepted by sales18Jul 1 to Sep 21
Webinar requests accepted10of 12 requests
- Prepared by
- Ben Ortiz, Northwind
- Reviewed with
- Kira Shah and Rosa Delgado, Atlas
- Cadence
- Quarterly, with a monthly evidence review
- Published
- Sep 21, 2026
The lead to sales loop
| Stage | Entry | Expected time | Exit |
|---|---|---|---|
| Accepted | Marketing accepts the lead against the agreed rules | Same day | Routed to a named sales owner |
| Routed | Owner assigned by region and account | 1 business day | Owner opens the record |
| Dispositioned | Owner records accepted, rejected or recycled | Within 5 business days | Disposition date recorded |
| Brief accepted | Sales accepts the account brief | Per account | Brief used in outreach |
| Sales engaged | Opportunity recorded by Atlas sales | Atlas sales process | Reported with Atlas, not claimed |
Accepted leads by program
| Program | Aug 17 | Aug 24 | Aug 31 | Sep 7 | Total |
|---|---|---|---|---|---|
| Webinar | 0 | 0 | 0 | 3 | 3 |
| Account ads | 3 | 3 | 2 | 2 | 10 |
| Content syndication | 2 | 3 | 2 | 1 | 8 |
| Inbound demo requests | 3 | 2 | 3 | 2 | 10 |
| All programs | 8 | 8 | 7 | 8 | 31 |
Next action, by account
| Account | Brief | Newest source | Next step | Date |
|---|---|---|---|---|
| Regional bank | Accepted | Sep 12 | Track 2 invite for the security architect | Nov 9 |
| Health insurer | Accepted | Sep 15 | Sales led briefing with the CISO | Nov 16 |
| Logistics group | Accepted | Sep 19 | Reviewer joined 4 weeks early: start track 2 first | Nov 9 |
| University system | Accepted | Sep 8 | Refresh sources before outreach | Nov 13 |
| Retail chain | Accepted | Sep 17 | Webinar invite, consent based | Nov 16 |
| Energy utility | Accepted | Sep 11 | Name the regional owner | Oct 9 |
Attribution caveats
- Opportunities come from Atlas sales records and many touches, so this review never presents them as Northwind results.
- Dispositions are checked after 5 business days. A record dispositioned on day 6 counts as open here.
- Four accounts are unconfirmed and excluded from every account figure until Atlas qualifies them.